6 May 2015

• Doyen: A senior member as in age, rank, or experience, of a group class, quantity of food taken or provided for one occasion  of eating.
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• Arcane: Known or understood by very few; mysterious; secret; esoteric. 
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• Insidious: Intended to entrap or beguile; stealthily treacherous or deceitful.
• But part of what makes social media insidious is that the companies that profit from your attention have succeeded with a masterful marketing coup: convincing our culture that if you don't use their products you might miss out. (Carl Newport in Deep Work)