9 June 2015

• Watershed: An important period or factor that serves as a divided line.
• Charles now counted the case as a watershed in the section's development.  (HBR)
• Tour de force: An exceptional achievement by an artist, or author, or the like, that is unlikely to be equaled by that person, or anyone else; stroke of a genius
• Janet had performed an analytic tour de force smashing the case wide open in the last minutes of the class. (HBR)
• Rashomon Effect: The effect of the subjectivity of perception on recollection, by which observers of an event are able to produce substantially different but equally plausible account of it.
• Sustainability is similar to a concept in cinematography called Roshoman Effect.           (Whitfield & McNett)
• Value Proposition: (In marketing) an innovation, service, or feature intended to make a company or product attractive to customers. 
• Thought leadership has long been a cornerstone of BCG's value proposition. (BCG)
• Steve knows that successful business strategies from winning value propositions-the benefits a product offers  to a target segment of the market, along with actions that deliver those benefits. (Bill Barnett)