30 March 2025

Titillating: Pleasantly stimulating or exciting; pleasantly and superficially exciting 

• Hint: That's how to destroy your brand, with titillating stunts, because what you want first is for people to trust and respect you.  (Umair Haque). 

29 March 2025

Brandish: Wave or flourish (something, especially a weapon as a threat or in anger or exceitement. 

• We know from his exchanges with North Korean leader Kim Jong-un that he has been quick to brandish his "bigger (nuclear) button" that has the unilateral power to kill all of us. (Melvin Goodman)